Saturday, 9 October 2010
By Chris Welch
Extract from Cream: Strange Brew
Amended Friday, 08 April 2005
I met Eric for the first time in October 1964, not long after I joined the Melody Maker. An interview was scheduled for The Yardbirds and we assembled in the Kardomah coffee bar in Fleet Street. It was the first occasion I'd talked to a full group in-person, and quickly learned it was a bad idea to try and interview five people at once. They distract each other, indulge in in-jokes and badinage, and there is always one who is too shy to talk, and probably has the most interesting things to say, while the noisiest make mock of the whole ordeal. Then there is the usual problem of their insulting waitresses and creating "a scene."
In fact The Yardbirds were generally pleasant and well behaved, although I noticed that Eric was the most sensible and tended to smile at the exuberant prattle going on around him. The band had just released their second single 'Good Morning Little Schoolgirl' (a follow up to "I Wish You Would") and The Yardbirds were nervous about the effect having a hit single might have on their credibility with blues fans. The headline on the subsequent piece was "Oh No! Not A Hit Disc" It was just the "angle" the MM wanted, although it probably gave the band's management and record company palpitations.
Do you know any one else how used to frequent Kardomah Cafes’ ……….
If so please drop me a line….